Scrabble. It's like Words With Friends, with friends.
Featured in the CA annual and garnered various awards. A fun project to work on after producing a dozen or so girls' doll spots.
The good times, they roll.
Brute Force ATV: The Office
A nice change of pace to the same majestic, outdoor footage we always see. And an original way to show off power and maneuverability. And we got to trash an entire office in Vancouver.
At the time, the fastest sport bike out there. Fast enough to challenge the laws of space and time.
If your credit is bad, like embarrassingly bad, we're here to help.
Innovation wrapped in art.
Disruptive By Design
2015 Product Launch Video. We were charged with getting back to Oakley's roots. They felt they had become too soft. Too mainstream. So they asked us to do something about it. This brought the house down at One Icon, and received a standing ovation.
Oakley Product Launch Showroom
After the global sales and marketing team watched the video above, the came into this room to see the product in person.
The challenge was to come up with a naming system for the new lenses and create materials to promote it.
Save Live Music
Save Live Music Irvine was a grassroots initiative inspired by the closing of Orange County's legendary Irvine Meadows amphitheater. It was designed to put pressure on the city council to approve a new outdoor amphitheater in the Great Park. Over 40,000 signatures and emails gathered. Press coverage in both L.A. and OC news. Vote is in March. Stay tuned. UPDATE: New venue approved! It is up and running in the Great Park.
The final video to engage the base. This also played at the press conference, covered by LA and OC media.
We created weekly videos for every show to keep content fresh on social media
The Memory Wall
A new canvas wall was constructed at every show for concert goers to write their story. The canvases were then used as the walls at the press conference.
Every show had a dozen Street Team members in bright orange shirts gathering signatures and emails to get the movement going.
Irvine Meadows Coffee Table Book
This was sent to all VIP season ticket holders as a thank you for their support. It captured 30 years of concert memories. If so inclined, you could use the die cut cover as a stencil.
Truly what a hamburger is all about.
A great client to work for. They knew their brand and stuck with it. An honor to work on this California icon for about five years.
Apologies for the low audio level. Remember to turn your speakers back down after you're done.
UCI: The Power Of I
After a lot of determination and selling through the various layers of a government institution, The Power of I became the umbrella campaign for the entire school, outside of athletics.
Speaking of athletics, we also were tasked with tapping into the excitement of UCI making March Madness for the first time ever the year before. It helped that they had the tallest player in the league.
Wings. Beer. Shorts.
Coach was a big fan of Hooters. Even worked there as a line cook in the 80s. We brought him in during football season as an authority figure to revive the lagging brand.
Gruden: Hooters Girl Training
Football season is huge for Hooters. The Hooters Girls are ready, are you? This was part of a larger integrated campaign with a microsite featuring all the "players" with cards, bios and stats. Engagement was through the roof.
Gruden: Training Video- Long Form
A longform version of the Gruden Training video. There's no ice skating on Sunday!
The Greatest Month of Football Ever
The first ever College Playoffs. NFL Playoffs. And the Super Bowl. Add wings, beer and the girls and there's not much else to say. Best to get out of the way of this one and not overthink it.
You rock. Let's roll.
Created a new campaign every year that tapped into their unique culture and voice in the market.
A couple times a year we created integrated giveaway campaigns to increase engagement across all social channels.
A series of pre-roll ads to promote the new line of electric bikes.
Great place to fuel up the car and yourself. This was a fully integrated campaign to boost coffee sales in the Raleigh-Durham area. It was wildly successful.
Battle for Bean Street: Surrounded
We pitted Duke, UNC and NC State together to see who could drink the most coffee for charity. And boost sales 250% while we're at it. Which is nice.
Battle for Bean St: Radio
Battle for Bean St, Campus Poster: UNC
I know, QR codes, right? But they were a thing for awhile. These were posted all over the campuses and would take you to the weekly leaderboard so you could see who was ahead.
Battle for Bean St, Campus Poster: NC State
Battle for Bean St, Campus poster: Duke
Battle for Bean Street: Weekly Video Updates
Mummies. Skull caps. Egyptian queens. Real Indiana Jones type stuff.
Queen of Sheba
Queen of Sheba
Where I start for most brands. It's a long process of client interviews, research and rewrites, but it's worth it. The manifesto serves as a foundation for the brand that gets the company on the same page, looking in the same direction. It establishes what we believe in and brand voice. Usually they are internal pieces, but sometimes they make their way into a video online.